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  What product have you chosen and why?  I have chosen the chocolate bar 'Double Decker' as my product because I like how unique it is. When did cadburys first launch the product? They launched the product in 1976 manufactured by Cadbury. Who do you think the audience is for the product? It could be Cadbury fans or fans of double decker buses as that's what it's representing. The packaging has a simple design of two colours.On half is purple and the other orange. Then the title in white. New ideas I could maybe change the colour as its dull and the colours don't fit right. Could make it look more attractive to get more sales. What ideas might you use from this campaign? The writing on packaging looks attractive so I would keep that. The font will stay the same or be very similar as I like it. https://youtu.be/JbYstLqsv0E This advert was one of the first Double Decker adverts ever. In the advert the main target is to promote the product b...

Explanation of demographics:  The chocolate Double Decker is a British brand of chocolate bar currently manufactured by Cadbury. The audience is chocolate lovers or could be Cadbury fans. Surprisingly the audience could also be fans of buses as the name derives from well known double decker buses. As it has a unique name and meaning when advertising you can link it to real life buses etc. An advantage of making an advertising campaign could be that its all owned by Cadbury. This means it will get more recognition as it's a big name. Double Decker is not one of the famous Cadbury chocolates so that could be a disadvantage when advertising it. Conventions: My advertising campaign conventions could be print advertising. Posters is a way of advertising and is more old fashioned now because of the technology nowadays. Another convention could social media. This is another way to...