The Pitch
https://drive.google.com/file/d/1yz-qLojp9lPR2LlG4syawKX3wIbt89l3/view?usp=sharing
Posts
Rationale for final idea
I have chosen the idea where the man eats a double decker chocolate and turns into a double decker bus driver. I have chosen this one from the rest as its signifiant and they link. They link because the chocolate was made after the bus, so including both would make the advert interesting for the audience to see. This will bring more attention to the advert and product as its unique and one of a kind. This will then bring more people from different media sectors because there's a lot to see in the advert.
Focus group analysis
I was telling my group my ideas for my Tv and radio advert. I gave my 3 ideas and explained them. I then said my second idea was the best as its a fun idea and unique. The idea was a man eating a double decker chocolate and turning into a double decker bus driver. They asked me what i would change, I said the slogan could do with a little bit of change as its dull. This is because when you have the perfect slogan it makes it more catchy and adds more to the product.
Focus Group summary
I was telling my group my ideas for my Tv and radio advert. I gave my 3 ideas and explained them. I then said my second idea was the best as its a fun idea and unique. The idea was a man eating a double decker chocolate and turning into a double decker bus driver. They asked me what i would change, I said the slogan could do with a little bit of change as its dull. This is because when you have the perfect slogan it makes it more catchy and adds more to the product.
Evaluation of your prior skills
I have never made a Tv show or radio product before but I have gotten some knowledge from my case study peaky blinders. I have gotten many ideas from this as I spent a while researching about the Tv show. This has given me a greater insight into the conventions of a Tv show that could be relevant to an advert such as creating a story dialogue. I haven't done a radio advert before so this is something where I can do some research and expand my knowledge on.
