LO1 Analysing existing Campaigns
1)A McDonalds Christmas advert that was shown on TV were promoting their 'McNuggets' and that they serve them after 11am. The product is the McNuggets. The Christmas advert is from 2019. It was shown on TV but it also available on YouTube. It is created for the UK as it says 'McDonalds UK' in the caption. https://youtu.be/v1wXIVYb49E Target Audience The Target Audience for this Advert is mainly people that eat McDonalds or for people who like food on the go (drive thru) etc. Also people who are fans of nuggets. A key moment in the advert was when they were promoting their McNuggets in a Christmas advert. A lot is going on in the advert as they are wishing you a merry Christmas but at same time are promoting their nuggets. To attract younger people to the advert, they have used cartoon affects etc. Key Message The key message is to have a merry Christmas but mainly to buy their McNuggets. They put a small message at the bottom of the scre...