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Showing posts from January, 2021

LO1 Analysing existing Campaigns

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1)A McDonalds Christmas advert that was shown on TV were promoting their 'McNuggets' and that they serve them after 11am. The product is the McNuggets. The Christmas advert is from 2019. It was shown on TV but it also available on YouTube. It is created for the UK as it says 'McDonalds UK' in the caption. https://youtu.be/v1wXIVYb49E Target Audience The Target Audience for this Advert is mainly people that eat McDonalds or for people who like food on the go (drive thru) etc. Also people who are fans of nuggets. A key moment in the advert was when they were promoting their McNuggets in a Christmas advert. A lot is going on in the advert as they are wishing you a merry Christmas but at same time are promoting their nuggets. To attract younger people to the advert, they have used cartoon affects etc. Key Message The key message is to have a merry Christmas but mainly to buy their McNuggets. They put a small message at the bottom of the scre...

LO1 Advertising an Introduction

 What is an Advert? It is a kind of announcement in a public medium promoting a product etc. What is an Advertising campaign? An organised course of action to promote a product or service. What are different mediums adverts could appear in? Radio, Film, Tv, Print advertising etc. What are the main purposes of an advert? To inform, to persuade, and to remind. This creates awareness of brands, products, services, and ideas. Just Eat Advert: https://youtu.be/uFPEedHvHqs I think this advert is good as it brings a different feel and attitude to the advert. As its a song instead of a standard advert it can be liked more by the audience because its attractive and it can be played more. Also because it's played a lot on Tv, the audience could some how get hooked and it could be addictive. In the song itself includes music artist Snoop Dogg using his unique tone of voice but instead spinning it and talking about food and Just Eat. ...

LO1 Interpreting the Brief

 Cadburys Chocolate want you to make a 30 second advert Tv advertisement and one radio advertisement to make the public aware that their much loved brands are out there. Things to include is the market and target audience as well as legal and ethical constraints. All content must be original and produced by you. On the the hand music or radio effects from a copyright-free source may be used.

Taste Test

  Product Taste Appearance Packaging Consumer Initial Ideas Crunchie             It tastes like honeycomb toffee. Its really sweet and crunchy. Its normal chocolate but has a gold crunch on the inside. It has 3 colours, its mainly gold with a little bit of purple. The name of the bar is in red. Travellers could eat it as they could pick it up on the go from a corner shop.         The whole advert will be gold to represent the chocolate. Wispa                 It’s a chocolatey rush of the tiniest bubbles with the main taste of smooth Cadbury milk chocolate. It’s a normal chocolate bar but has bubbles in the middle which you can also taste in yo0ur mouth. The main colour is purple with ...