Idea 3

 

 

Storyline	A double decker bus going around and handing out double decker chocolate bars.
Representations	There will be a big logo on the bus to match the chocolate.
Conventions – TV ad	30 second advert and background sounds. Also a character speaking.
Conventions – Radio ad	Background sounds and speech dialogue for the audience to hear everything.
Key Message and Approach	To link it to real life buses and to make the advert more interesting for the audience.
Slogan	Don’t have a ‘break’ from your Double Decker.
Call to Action	Can be purchased from any grocery/corner store etc.
Link between the two adverts                 ( campaign)	There will be someone saying “Take one for free” on both adverts so the audience know. Background sounds of the bus will also be heard in both.