LO1 Advertising an Introduction

 What is an Advert? It is a kind of announcement in a public medium promoting a product etc.

What is an Advertising campaign? An organised course of action to promote a product or service.

What are different mediums adverts could appear in? Radio, Film, Tv, Print advertising etc.

What are the main purposes of an advert? To inform, to persuade, and to remind. This creates awareness of brands, products, services, and ideas.

Just Eat Advert:https://youtu.be/uFPEedHvHqs

I think this advert is good as it brings a different feel and attitude to the advert. As its a song instead of a standard advert it can be liked more by the audience because its attractive and it can be played more. Also because it's played a lot on Tv, the audience could some how get hooked and it could be addictive. In the song itself includes music artist Snoop Dogg using his unique tone of voice but instead spinning it and talking about food and Just Eat. This is where more audience from differnt media sectors get involved as we know Snoop Dogg has a large fan base and so do Just Eat. So together it creates a massive platform and brings more audience to check to Just Eat. You can also be a fan of music in general and get hooked on the addictive beat.